Press


[Article] WHY I TOTALLY STOPPED SETTING GOALS AND MADE A ‘LIFE  BRIEF’ INSTEAD

Originally published on wellandgood.com

I usually spend the first weeks of the year making a list of goals I intend to crush and trying out new strategies for how to make it happen. But by the time February rolls around, that list quietly gets nudged to the back burner, thanks to all the other to-dos that have piled up and new realities with which to contend….

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[Article] The most important brief I’ve written

Originally published on CampaignLive.com

The brief. It’s the essence of a brand, distilled to a single page. It’s the starting point for every project, whether it’s an ad, a product or a brand experience. And ultimately, it’s a North Star for future direction and a springboard for action…

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[Podcast] The Life Brief with Bonnie Wan of Goodby Silverstein & Partners

Originally published on 20 Minutes with Bronwyn

Ever feel like you’re living in a washing machine? Like every day is another spin on the hamster wheel of never ending assignments? Enter The Life Brief…

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