[Blog] The most important brief I’ve written

Originally published on

The brief. It’s the essence of a brand, distilled to a single page. It’s the starting point for every project, whether it’s an ad, a product or a brand experience. And ultimately, it’s a North Star for future direction and a springboard for action…

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[Podcast] The Life Brief with Bonnie Wan of Goodby Silverstein & Partners

Originally published on 20 Minutes with Bronwyn

Ever feel like you’re living in a washing machine? Like every day is another spin on the hamster wheel of never ending assignments? Enter The Life Brief…

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