About

Hello.

I’m Bonnie Wan, a career brand strategist who has spent the last three decades working with companies to articulate the essence of who they are and why they exist through a tool called the Brief.  This simple and sharp articulation of purpose is used to keep brands anchored in who they are while offering a springboard for creative action. 

In 2010, I applied this approach to my life and everything changed…my career, my marriage, myself.  I call this The Life Brief and have designed a workbook and workshop to help you write yours.